A brand new French socially distanced cinema viewing idea, which is under-development in Paris, has recognized India as a key market and is in discussions with multiplexes and cinema operators within the nation to chart an growth plan.
The Oma Cinema vertical idea revolves round an intimate ambiance created by a “platform” format, providing a versatile seat association in every “balcony” and projector positioning amongst particular seating “pods”. It’s being pegged as an extra answer to satisfy the COVID-19 pandemic imposed social distancing restrictions for cinema-goers, apart from permitting audiences to get a lot nearer to the display and the motion.
“There are already luxurious multiplexes within the nation but additionally India is a key marketplace for Oma, as it’s a nation of film lovers and one of many greatest cinema markets on the earth,” stated Nicolas Chican, Co-Founding father of Oma.
“Our idea doesn’t should exist in a multiplex. Whereas it may be the jewel or the flagship providing of the multiplex, it may also be a standalone or single-screen cinema. Now we have additionally been approached by cities that need to redevelop current buildings, or in areas with a signature landmark hyperlink, and exhibitors including single screens to their portfolio of choices,” he stated.
The idea of staggered platforms is aimed on the central positioning of the projector and would imply the viewers circulation right into a cinema can be naturally managed with out overcrowding. Customisable platform distribution would permit operators to decide on between dimension, variety of ranges, platforms per degree, in addition to seating configurations per platform, the corporate stated.
Whereas the thought was conceived pre-pandemic in 2018, it now inadvertently hopes to deal with a brand new requirement of teams coming collectively in a extra socially distanced method with the choice of a household or group of pals reserving out a whole pod. The primary cinema inside this new architectural model is under-construction and set to open in Paris later this yr.
“The ticket value for an Oma can be on the cinema operator’s discretion. Even when Oma Cinema is a premium expertise, cinema should stay a leisure exercise accessible to all,” stated Chican, who believes that the brand new idea is a well timed addition as individuals regularly return to cinemas post-lockdown.
“The demand from audiences for superb movie content material is evergreen, and this simply builds a way more distinctive expertise through which they’ll take pleasure in nice content material. We hope that Oma will utterly change the way in which individuals expertise movies in a cinema theatre,” he stated.
He hopes to clinch discussions with Indian cinema operators and finalise growth plans for the Indian market within the coming months.