How Different Box Printing Methods Can Boost your Product Visibility?
Most retail organizations look for ways to reduce the cost of their packaging processes. This entails choosing low-cost but time-consuming solutions. For example, while utilizing ink stamps to print your logo on cardboard boxes may be a fantastic solution for a startup company, there is a better approach, which is Box Printing.
You may have a plethora of options and alternatives once you know you need to get your packaging boxes made. But deciding which technique of printing, type of packaging etc. works the best for you is difficult. You need to make sure your decision reflects the most about your brand, in terms of getting your brand message across, as well as increase in sales. It may appear to be an overwhelming task. In this article, we’ll discuss the different types of printing techniques.
Different types of printing techniques
The packaging of a product can have a significant impact on its sales. Keeping this in mind, making the appropriate decisions in the initial phase is critical. The following are a few of the basic print options available:
1. Flexographic printing
One of the most frequently used print technology in the industry is flexographic printing. It is popular for its overall optimal benefits like productivity, flexibility and finished quality. Flexographic printing is a printing technology that makes use of a flexible photopolymer printing plate. The advantages of this printing technique is that it is easily applicable on a variety of materials, including metal, paper, and even plastic. It is a time-saving solution because it uses direct printing. It’s a flexible and cost-effective option for handling very large-scale box printing requirements.
We’ll mention some of the advantages of this printing method to make things easier for you to understand.
- The flexographic press runs at a fast pace, making it ideal for prolonged printing runs.
- It can print on a variety of materials.
- Ensures high-quality outcomes
- Cuts down on extra work and costs.
- Because fewer skilled professionals are required to operate machines, a smaller workforce is required.
Flexographic printing can produce excellent results if your designs are simple and do not include any photo-realistic graphics, and you want them printed straight on your box manufacturers.
2. Lithographic printing
This printing has a high-end printing output and is of premium standard. Lithographic printing is used for multi color printing. A printing plate is covered with water and oil-based ink in the lithography method. To achieve the final result, the printed box is treated in layers of ink colors in this procedure. Lithography printing can be done on a variety of paper-based materials.
The following are some of the benefits related to the lithography printing technique:
- High-quality output
- Long printing runs
- Prints large quantities at low prices
- A single press run can produce a large amount of work.
If you like the ‘offset’ printing method, or if your designs are flat with small, intricate details, lithographic printing may be the ideal alternative.
3. Rotogravure printing
The color precision and great printing volume of this printing make it ideal. By producing high-quality images, rotogravure printing produces the best results. Furthermore, because it is a modern press, this process requires less time than others. Rotogravure, like the other printing technologies listed above, uses printing rollers and cylinders. When it comes to the disadvantages of this approach, there aren’t many coating options. Larger volumes are frequently necessary to be cost-effective. The amount of images with high volume and quality does not affect continuous-tone images.
Rotogravure printing is still one of the most popular printing technologies, and it could be the right printing-packaging solution for your business, particularly if you require high-volume, high-quality printing.
4. Digital printing
Digital graphics are directly printed on the material with a single pass in this sort of printing. When it comes to short run custom box printing, digital printing is the most simple and cost-effective method. This printing method is particularly useful for smaller orders. Because packaging and printing design influences customers and sales, it’s critical to pick the correct printing method. Since digital printing uses a photo file, you may simply make alterations to the image, making this printing method extremely versatile.
The following are some of the benefits of digital printing:
- Digital printing does not require the use of plates.
- Print-on-demand is an alternative.
- More efficient Process
- For a smaller number of productions, it is more cost-effective.
- The need for digital printing has risen dramatically over time.
Many businesses like this printing technology for their packaging because it produces photo-realistic images with pinpoint accuracy.
It may seem costly to customize your package boxes, but it costs less. If you decide to use the flexographic print process, the printing plate is a one-time purchase (as long as you don’t change the print design). On the other hand, lithographic printing is an option if your company prefers to spend more money on packaging and achieve a higher-end outcome with numerous colors.
Depending on the needs, each printing technique has its significance. The aforementioned printing techniques are among the best and most widely utilized in the industry. In today’s world, custom packaging is a game-changer in terms of sales and marketing. On the outside, the more appealing your product is, the more attention it will receive. Choosing the correct box printing method will help you increase your sales and visibility in the market. Custom box printing not only serves as a tool to grab more attention, but it can also help you in spreading your brand message.