A social media marketing strategy doesn’t have to be complex or time-consuming to be effective. Achieving your desired outcomes can be straightforward and pleasant, and it’s all in the name of enjoyment. Creating a social media plan allows you to gain a deeper understanding of your brand, as well as how to engage with your target audience and how to represent your company on social media platforms.
What is a Social Media Strategy?
Social media strategy is a clear and organised plan for implementing concrete measures in your chosen platforms. A plan should serve as a roadmap to assist you achieve your business objectives.
Six Simple Steps by Fella Technologies for Creating a Social Media Marketing Plan
Set your Social Media Marketing Goals
What are your objectives? Is it to raise brand awareness, build your audience, or offer items and services? Whatever your goal is, be sure to employ the appropriate tools and platforms in order to realise it.
Goals should be defined in terms of specific measurable attainable relevant and time-bound (S.M.A.R.T.) We want to see a 10% increase in post engagement between January and June 2022, for example.
Define your Audience Persona
The audience is at the core of any social media marketing strategy. Be specific about who you’re trying to reach with your product or service, what they want, and how you solve their problems. Do your best to glean as much as you can about your target audience’s demographics, interests and pain problems.
Understand the Competition
An effective technique to find out what your industry expects is to conduct a competitive analysis.
- It provides the following information:
- Performance benchmark
- Differences between brands
- What the competition is doing well in their gaps
- Potential customer pain points
- Social media content ideas
- and many more
Run a Social Media Audit
Running an audit on your social media marketing is a good idea in order to figure out what is and isn’t working. There are built-in reporting tools on most social media networks that can help generate the essential data.
Social media audits are a great way to get a feel of who’s engaging with your business, which networks perform best, and what type of content resonates with your audience the most.
Create your Content Pillars
To help you choose the best content for your social media platforms, consider using a set of social media content pillars. Social media “buckets” refer to issues that are relevant to your brand and important to your customers. Three to five content pillars are ideal.
Establish a Social Media Calendar
To better manage your time, it’s important to have a plan in place for when and what you’ll post. Creating and scheduling social media content in advance is a great way to save time and money.
There is no reason why you can’t post in real time. It’s usually a good idea to have a mix of scheduled and real-time content on your social media accounts.
Creating a Social Media Marketing Plan? Our Team Can Help
Whether you’re just getting started with social media or seeking to make changes to an existing plan, make sure it’s specific to the objectives of your company. Having a social media strategy will help you measure your success and discover areas for growth.
A social media marketing strategy can be developed by your business team and if you do not have the one get in touch with the leading social media company in India to avail the top notch services.