The campaign has been conceptualized by Ahmedabad-headquartered Zero Gravity Communications
Tea brand Jivraj9 has launched a social media campaign encouraging youth to spend more time with their fathers and open a dialogue with them. The campaign is based on the lack of time and increasing disconnect in the father-children relationship. It has been conceptualized by Zero Gravity Communications, India’s leading integrated communication consultancy. The campaign is currently live on YouTube and Instagram
“Today’s hectic life and realigning priorities of GenZ leaves little time for them to spend with their fathers. The campaign encourages the youth to spend more time with their fathers, whether over a cup of tea or otherwise. As a brand, we always strive to touch upon the theme of strengthening bonds over a cup of tea, and we thought Father’s Day is an apt occasion to convey this message on the father-kid relationship,” said Mr. Pathik Shah and Mr. Rushabh Shah, Executive Directors, Jivraj9
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“The campaign aims to highlight the increasing distance between father and kids due to changing priorities in today’s world. Credit goes to our team #theideapeople for conveying this message beautifully through a meticulously-crafted ad film,” said Khushboo Solanki Sharma, Co-Founder, Zero Gravity Communications
The campaign consists of a three-minute-long film that asks the youth how much time they spend with their fathers. Almost all kids in the film are unanimous in that their fathers are busy and spend less time with them than during their childhood days. The latter part of the campaign surprises the youth by making them listen to the recordings of their fathers’ messages for them.
Most fathers say that they are aware of the dreams and ambitions of their children and are striving hard to connect with them by staying updated with the current trends such as reels and films. In the end, the campaign encourages Gen Z to spend more time with their fathers over a cup of tea. The campaign strikes an emotional chord with the audience through its unique messaging and delivery.
Jivraj9 Tea Ltd. is one of the leading Indian Tea companies known for its unique aroma and customary tea blend. Being everyone’s cup of tea is indeed a big achievement… and at Jivraj9 Tea we have achieved this with unmatched persistence and commitment.
Late Shri Sureshchandra Jivraj Shah, the founder of Jivraj9 Group, saw a dream of being the leading tea brand of the nation even before independence and with his constant and consistent endeavors. The group introduced packed tea deploying the most modernized process and insightful strategies.
Today the group is showing a strong presence through 272 authorized distributors & servicing above 30,000 outlets directly across Gujarat.
The group is making waves across North Gujarat, Maharashtra, Rajasthan, and Karnataka and also spreading its aroma of rich taste and quality beyond Indian shores in the countries like the USA, the UK, Canada, and South Africa.
The company strives at introducing new products or tea into the store frequently and keeping them in the loop of the mature growth stage of the market.
The company has also an eco-friendly tea store providing organic and quality packaging where the aroma of tea remains sustainable.
A scrupulous man with strong business acumen, Mr. Viren leads the Group with his intrinsic decision-making ability which is a result of his substantial experience and incredible dedication. He is also the Chairman of the Federation of All India Tea Traders Association (FAITTA).
With Masters’s in International Business from Regent College – London, Pathik Shah is the Executive Director of the group. He oversees the business internationally and plays a vital role in expanding business strategies for the group globally.