A website without visitors is just like a restaurant with the best food without the customers. It doesn’t matter how good design you have and how useful content is available on your website, if you don’t have visitors, you can make money.
When we talk about the visitors and website traffic, a few words came to our minds like PPC, social media marketing, and search engine optimization. Among all these, social media optimization (SEO) is a thing that has all the magic and that make your website successful.
For years, digital marketing is improving as thousands of new websites are built every single day. These new websites are the new competitors in the market they are changing the trends of digital marketing.
Now if you want to get more organic traffic to your website, you will not be able to do this by simple and traditional link building methods. Now, you need to be innovative, you should be able to think out of the box and you should have the capability to understand the upcoming trends in the SEO.
Here are a few SEO trends that you can follow for an effective digital marketing campaign in 2021.
Focus on Short Videos
Every SEO expert knows that videos have a great impact in bringing targeted traffic to a website and creating brand awareness. But now people are more attracted towards the short videos which are only 20 to 30 seconds longs.
So, instead of 1 minute to 3-minute videos to provide details about your services and expertise, you need to be creative to grab the attention of the viewer in just 15 to 20 seconds in your 30-second video. Facebook stories and Instagram reels are an example of short videos that you can focus.
Focus on Zero Position
Previously every single webmaster wanted to get the 1st position on the 1st page of Google. But now in 2021, you should focus on the zero position.
A zero position is a special position on Google’s 1st page, where Google shows a set of information, and most of the time the user doesn’t need to click on that site. This position is designed for a special type of search like if a person wanted to get a short answer to his question, a shortlist, or a definition.
To get this position you need to create your content precisely and should stick to the point without taking anything that is not closely relevant to the topic.
Apply for Google’s News Publication
It is a fact that every site can’t be a Google news site. But you can have an option to create a blog category that deals with the latest news related to your field.
For example, if you are an SEO agency, you can publish the latest news about digital marketing, if you are a home improvement company, you can publish news related to the home industry, and so on.
After publishing a handful of news, submit your website to Google’s news publication. It is the best way to get quickly indexed in Google. Once approved in Google News, now you have to share the latest news and with that, you can offer your services or show your product in between the news content.
It can bring a lot of traffic to your site.
With all the above-mentioned things, don’t totally ignore the traditional SEO of link building. You can find new ways to build quality backlinks. For this, you can visit websites of different SEO agencies and check for their best SEO packages.
Check their packages carefully and see what is new in them. Try to learn about those new things and change your techniques according to the latest Google algorithms.
Focus on getting the backlinks from quality websites instead of the links in bulk from low-quality sites. Guest posting is a great way to get quality Backlinks from quality websites.
It is a fact that traditional SEO is still alive. The only thing that is changed is to go for the quality instead of the quantity. But with that, you need to follow the latest trends as well of making short videos; quick indexing in Google with the help of Google News, the zero position, and also you can reach influencers as well for quick promotion and results.