Leicester City Football Club is delighted to announce an official collaboration with global online gaming pioneer W88 for the 2018/19 and 2019/20 Premier League seasons.
– W88 is named the Official Partner of Leicester City Football Club.
– The gambling behemoth has agreed to a two-year contract with the Premier League club.
W88 will be able to leverage Leicester City’s global brand in its marketing campaigns, as well as create exclusive content with the Club’s football stars and benefit from brand awareness generated by pitch-side LED advertising.
“We are ecstatic to partner with Leicester City Football Club, which has achieved incredible global success since winning the Premier League in 2015/16,” a W88 spokesperson said. “We are confident that our partnership with Leicester City will allow us to link football fans and customers in Asia with the Club, and we look forward to engaging with them and building long-lasting relationships.”
Jonathan Gregory, Leicester City’s Commercial Director, stated: “We are delighted to welcome W88 as an Official Partner. It’s an exciting opportunity to collaborate with such an ambitious brand, and we look forward to creating new content and services for our UK and global fans.”
“This partnership offers a powerful platform for both companies to connect with new and current customers, as well as develop meaningful activations that improve fan experiences,” said Lee Goldwater, Sales Director UK, Lagardère Sports. We’re excited about the long-term opportunities this will have for both brands.”
W88 has a large presence in Asia and offers an incredible assortment of items, including sports betting, live dealer casino, poker, and slots, all of which are available in a number of formats and languages and on a variety of devices.